BIG RTL, the television joint venture between Reliance Broadcast Network and the RTL Group, announced its tie-up with Reliance Digital TV. As part of the deal, BIG TV will distribute the channels from the BIG RTL bouquet - an action entertainment channel and a reality show based channel.Reliance Broadcast Network has a robust seven channel bouquet and has recently launched the Choose Your Set-Top-Box Wisely campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes.
With this partnership, BIG RTL and Reliance Digital TV ink the deal to become DTH and IPTV platform partners together leading a new revolution in television entertainment in India.