'Oz the Great and Powerful' Debuts with $69.9 Million at Foreign Box Office
'Oz the Great and Powerful' managed to bag the No. 1 spot at international box office, by garnering $69.9 million from 46 markets, bringing its total gross to $150.2 million.
It also managed to charm the russian audiences where it collected $15 million (21 percent of the total opening).
Things that worked to Oz's advantage: International Women's Day -- a holiday.
Even though the movie's history isn't well known to international audiences, Oz managed to spell its magic -- thanks to excellent international marketing spend (about $75 million) by Disney.
Things that might work to Oz's advantage in near future:
As it portrays itself to be a family film, it could get a boost as school holidays are on the way.
Oz has yet to open in several major markets, including France and China.
'Oz the Great and Powerful' managed to bag the No. 1 spot by garnering $69.9 million from 46 international markets, bringing its total gross to $150.2 million.
Hansel and Gretel came in No. 2 overall at the international box office, grossing $11.2 million from 48 markets, bringing its international total to $142 million and total gross to $197 million.
Jack the Giant Slayer grossed $4.9 million from 10 markets bringing its international total to $22.6 million and total gross to $66.4 million.
Things that proved fatal to Jack: Of course, Strong 'Oz' and New Line's decision to release in few international markets.
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