Popley Jewelers unveiled the season’s collection of platinum jewelry with young Bollywood actors, Aditi Rao Hydari and Amit Sadh. The two of them have starred in the latest Platinum Day of Love Campaign.

On the occasion of the launch, Aditi Rao Hydari looking resplendent, accessorized with precious platinum jewelry said, “Precious and eternal platinum is very special for me as it defines who I am. Its modern appeal with a touch of traditional in its designs is what I love the most. Also I love the sentiment of everlasting love that comes along with each piece of jewelry. Besides platinum is an exclusive metal and there is nothing that brings about the brilliance in diamonds better than this naturally white metal. Classy and elegant, platinum works for any occasion, be it a best friend’s wedding, film premiere’s or celebrating any milestones in life.”

Actor Amit Sadh said at the occasion, “I don’t wear a lot of jewellery, but when I do platinum is the only choice. The individualistic look of platinum, its colour, weight appeals to me. Understated, yet substantial, with the classic look, the platinum men’s range at Popley la Classique has a lot to offer. And especially for couples in love, I would recommend, platinum love bands which are beautifully crafted and symbolic of an eternal relationship.Updated March 17, 2013