Bollywood actress Bipasha Basu has bagged two plum endorsements: that of the India Resort Fashion Week (IRFW) and the India Fashion Awards (IFA).

Spotted at the announcement ceremony, Bipasha looked incredibly stylish and sexy in a stunning Rocky S creation: a dress which had a nude embellished top and a high waisted skirt, flowing outwards.

Bipasha’s hair and makeup made us wonder if she was completely into the ‘Aatma’ mode: for the lady’s style statement was, well, very other-worldly. Hair with extended curls and oversized puffs, while her makeup was dark and sinister, just as her upcoming film ‘Aatma’ promises to be.

Indian designer Rocky S and E-Sense Entertainment Global Head Amit Patel have joined forces to usher in revolutionary changes in resort fashion wear for Indian consumers, and thus the IRFW is the perfect event to showcase their innovations. Bipasha being chosen brand ambassador for the same is only the cherry on the cake, which will most certainly lead to wider global and domestic exposure.

Also seen at the announcement ceremony was Rocky S, in a sharp steel grey suit and oversized reading glasses, redefining geek chic for men. Amit Patel was spotted sporting a white shirt, grey blazer and blue denims.Updated March 19, 2013