Bollywood actor John Abraham unveiled the new baggage line by Indian luggage manufacturer Skybags at Growel's Mall in Kandivali, Mumbai on April 3, 2013.

John Abraham has been associated with Skybags for about two years and his association has managed to highlight the brand’s key attributes of style, sturdiness and fashion. Skybags reflects the need for an attractive, suave and an elegant lifestyle.

Commenting on the launch of Skybags New collection, Ms. Radhika Piramal, Managing Director, VIP Industries Ltd., said; "Skybags has been at the forefront of creating fashion and designs through innovations in its product offerings. With the launch of Skybags New York, we wish to set a new standard in the luggage industry. Our association with John Abraham has been apt for the brand as Skybags and John both reflect a complete sense of style along with sturdiness. We look forward to bringing in more innovative and interesting products in the near future which appeal to the youth and the budding fashion conscious segment."

Speaking at the launch event John Abraham said, "Skybags is redefining the luggage travel segment with its stylish collections, which is one of the main reasons of my association with them. Skybags truly fits my style and the New York range is sure to make heads turn. The New York collection is not only uber chic and modish, but also exceeds all the functional needs of a travel bag."Updated April 4, 2013