Mumbai, June 11, 2013: 'Save with Elegance' that is what Sonia Agarwal, the young entrepreneur from Mumbai wishes to advocate with her newly launched company Whitenife. Sonia's company Whitenife is a social enterprise that aims to shrink the ivory trade and engage artisan communities indulging in ivory/bone by introducing them to Elfh, a patented, mineral-based composite that is 89% close to genuine elephant Ivory. Sonia Agarwal's concern about the growing instances of elephant poaching for ivory led to the genesis of Whitenife. At the launch, Sonia showcased the spectacular collection of jewellery, artifacts and home décor products made from Elfh amidst socilalites and art aficionados at Shiro's Lounge in Worli.Updated June 12, 2013