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Yash Raj Films has come up with a unique way to promote their upcoming flick, Bewakoofiyan. Sonam Kapoor along with Ayushmann, the lead cast of the movie conducted interviews to hire a Senior Executive, Marketing & Communications as part of the movie's 'Get a Job at YRF' marketing campaign.
This promotion was held keeping in mind Ayushmann playing a marketing professional in the movie and Sonam a finance professional. Here's a video from the event. -- Published on March 16, 2014