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James Franco and Mila Kunis hit up CinemaCon, the annual conference for theater owners, to talk about their upcoming roles in Disney's 'Oz: The Great and Powerful' set to arrive in theaters March 8th, 2013. The film is a prequel to 'The Wizard of Oz' and tells the story of how James Franco's character "Oscar Diggs" becomes the Wizard of Oz and how Mila Kunis' "Theodora" becomes the "Wicked Witch of the West". The film is directed by 'Spider-Man' director Sam Raimi. -- Published on April 26, 2012